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Research papers

The measurement of commitment

This paper set out to describe the Conversion Model, its methodology and applications, as well as validations. In addition, some of the ways in which its results are being used by marketers were described. Applications of the Conversion Model...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Authors: Butch Rice, Jan Hofmeyr
June 15, 1998
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Citation

Rice and Hofmeyr (1998a, June 15). The measurement of commitment . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-measurement-of-commitment-